RuggedBears General Store
Gear that respects weather. Tees when it behaves, hoodies when it lies, pullovers when it turns serious.
3-day forecast
Detecting location…
Reading the sky…
Weather has opinions. Dressing is how you answer.
Tip: Enter a place if you’re checking a trip. Auto uses the viewer’s area.

New arrivals

View all
Global Reach
🌎Worldwide Shipping
From the Rockies to the Alps — no matter where you roam, RuggedBears ships gear straight to your trailhead. Reliable, fast, and built to reach every corner of the wild.
Conservation Promise
🌲We Support North America's National Parks
50% of profits from our framed art collections are donated to protect the parks that inspired them — because wilderness deserves guardians, not just visitors.
Impact Commitement
📚Giving Back to the Wild
A part of every sale funds outdoor education and reforestation projects for the next generation of explorers. Every child deserves to learn under open skies.
winter outdoor apparel, cold weather clothing, survival gear

❄️ RuggedBears Winter Line – Built for the Cold. Made for the Bold.

The
RuggedBears™ Winter Collection brings together warmth, strength and style - a promise forged from weatherproof layers and the true wild of rugged soul.

From insulated fleece to waterproof shells, this is clothing built for those who keep moving when others head home.

Stay warm. Stay wild.

👉 Explore the Winter Line
A rugged backpack, survival tent, and gear set up deep in the forest — lit by soft morning light. The scene captures endurance, solitude, and the raw spirit of survival in the wild.

Survive the Wild

Our Survival Gear Collection is made for those who don’t wait for rescue.
From fire starters and water filters to tarps, tools, and first-aid kits — every piece is built for endurance and trust in the wild.

When the storm rolls in and the forest grows silent, this gear doesn’t quit.
Rugged gear. Real reliability. Ready for anything.

👉 Shop the Survival Line

Monsters of the Wild Collection

Deep in the woods, beyond the beaten trails, something stirs. That’s where the Monsters of the Wild Collection was born — out of old northern shadows, midnight whispers, and the stories we only tell when the fire starts to crackle.

This isn’t just apparel. It’s a mark of respect — for what’s wild, untamed, and bigger than us. Heavy fabrics, weather-proof comfort and designs forged from legends that carried fear and fascination long before we ever carved our first footprints into the dirt.

From Bigfoot, the silent guardian of the forest giants, to the Wendigo, the cold breath of the northern wilderness — each myth holds secrets. Each one has teeth.

Wear the myth. Walk the edge. Fear nothing.

Bigfoot Collection – Legends Never Hide
Bigfoot Collection – Legends Never Hide

Bigfoot Collection – Legends Never Hide

Wendigo Collection – Legends of the North
Wendigo Collection – Legends of the North

Wendigo Collection – Legends of the North

Fisherman’s Line

RuggedBears was founded by Raphaël - woodsman, father and survivor who believes that every scar tells a story. This brand was built to honor those who live with grit, respect the wild and keepthe fire burning